Two simple words:, ‘Golden Arches’. They effortlessly summon the unmistakable image of McDonald’s. Beyond shapes and colours, they encapsulate the profound influence of McDonald’s. However, this fast-food giant hasn’t always enjoyed the success it boasts today. In 2003, the company…
Branding is an intricate dance between clever design and strategic messaging, one that ensures your business not only enters the marketplace but also leaves a lasting impression. But what elevates a good brand to great? How do businesses rise above…
Artificial Intelligence (AI) sent the world in a frenzy in 2023. While holding promise for environmental protection, the technology is accompanied by numerous challenges. Critical concerns have arisen around the environmental costs of computation, specifically the carbon footprint generated by…
In today’s globalised world, expanding your brand into new international markets is an ambitious yet complex undertaking. With the digital age revolutionising how businesses operate, global expansion is not just about opening a new store or office abroad; it’s about…
Here’s the kicker – your brand will not exist in 6 years. Don’t get shocked. Fast forward to 2030, the stakes have skyrocketed, and the verdict is clear: global warming must be capped at 1.5 degrees Celsius, while greenhouse gas…
Creating a new product isn’t just about having a groundbreaking idea or an innovative design; it’s also about how you introduce and establish the product in the market. A successful product debut demands a well-crafted branding strategy that resonates with…
The electric vehicle (EV) market is witnessing an unprecedented surge across the globe. As concerns about environmental sustainability grow and technology advances, consumers are increasingly turning to EVs as a viable alternative to internal combustion engine vehicles. However, with this…
The rise of electric vehicles (EVs) is more than just a shift in automotive technology; it encapsulates a movement towards sustainability and corporate responsibility. As EVs continue to surge in popularity, the emphasis on environmental stewardship is becoming an integral…
Artificial Intelligence (AI) is increasingly finding its place in brand strategies across the board. On one hand, avid supporters champion AI as a transformative force that enhances customer experiences and optimises operational efficiency. On the other hand, many others choose…
Renowned as the pinnacle of excellence in the aviation industry, Singapore Airlines (SIA) reaffirmed its global leadership with its latest international brand campaign in January 2023. However, the airline’s foray into sustainability, particularly the use of paper serviceware for mid…