Our Garden City: Homegrown brands driving Singapore’s green revolution
What better month than August to spotlight homegrown brands driving sustainability? From DBS Bank to Cloversoft and more, here’s how…
Category Insights
Brands that innovate, dominate
If there’s one major determining factor in long-term success, it’s the ability to innovate. Discover how some of the world’s…
Going for green: How the Paris 2024 Olympics will be the most sustainable yet
Can an international event on the scale of the Olympic Games be sustainable? It’s more feasible than you might think.…
Creating value through purposeful brands
Today’s consumers prefer shopping from brands that align with their values. Learn from Ben & Jerry’s and Patagonia on how…
Icons of Change – brand identities that champion Earth
What better way for a brand to communicate their support for the environment than by creating bold, strategic changes to…
Country rebrands – how cultures shape brand identities
Culture shapes powerful brands—and nations. Learn how these nations leveraged heritage in their rebrands. Description for this block. Use this…
How the best brand mascots boost consumer connections
If there’s one thing that endears consumers to a brand and builds upon that emotional connection – it’s a mascot.…
Creative ways marketers are reaching out to PwD consumers
Can marketers reach out to Persons with Disabilities (PwDs) without coming across as patronising? Here’s how brands can embrace inclusivity…
Unwrapping success: how packaging can make or break your brand
Captivating a buyer at first sight? It’s more likely than you think. Read more about how brands use packaging to…
The ONE thing all brands should try in 2024
What do Taylor Swift, Speco, and Singapore Airlines have in common? Take a deep dive into the building blocks that make…