Category Insights

Can an international event on the scale of the Olympic Games be sustainable? It’s more feasible than you might think.…

Today’s consumers prefer shopping from brands that align with their values. Learn from Ben & Jerry’s and Patagonia on how…

What better way for a brand to communicate their support for the environment than by creating bold, strategic changes to…

Culture shapes powerful brands—and nations. Learn how these nations leveraged heritage in their rebrands.  Description for this block. Use this…

If there’s one thing that endears consumers to a brand and builds upon that emotional connection – it’s a mascot.…

Can marketers reach out to Persons with Disabilities (PwDs) without coming across as patronising? Here’s how brands can embrace inclusivity…

Captivating a buyer at first sight? It’s more likely than you think. Read more about how brands use packaging to…

What do Taylor Swift, Speco, and Singapore Airlines have in common? Take a deep dive into the building blocks that make…

With two weeks until the Eras Tour, the whole of Singapore is thrumming with excitement to welcome Taylor Swift. Ever…

2024: the year of concerts. But exciting as it may sound, having a fun concert experience doesn’t have to come…