Sustainability and Corporate Responsibility in EV Branding
The rise of electric vehicles (EVs) is more than just a shift in automotive technology; it encapsulates a movement towards…
The rise of electric vehicles (EVs) is more than just a shift in automotive technology; it encapsulates a movement towards…
Artificial Intelligence (AI) is increasingly finding its place in brand strategies across the board. On one hand, avid supporters champion…
Renowned as the pinnacle of excellence in the aviation industry, Singapore Airlines (SIA) reaffirmed its global leadership with its latest…
In the heart of every successful brand lies a core set of values and beliefs that not only drive the…
Brand identity is the visible elements of a brand, such as colour, design, and logo, that identify and distinguish the…
In today’s precarious business environment, where a single faux pas can be broadcasted virally in mere moments, a Public Relations…
Public Relations (PR) disasters are scenarios where a brand’s image and reputation are significantly tarnished due to adverse or unexpected…
A strong brand identity is not just a nice-to-have; it’s the lifeblood of any business, big or small. But what…
See It to Believe It Barbie, an iconic fashion doll brand, has faced significant scrutiny over the course of its…
Personal branding is the process of creating a recognisable professional identity for yourself. It’s about shaping the way people perceive…