How do I create a PR crisis plan?
In today’s precarious business environment, where a single faux pas can be broadcasted virally in mere moments, a Public Relations…
Category Insights
What is a PR Disaster?
Public Relations (PR) disasters are scenarios where a brand’s image and reputation are significantly tarnished due to adverse or unexpected…
Who needs a brand identity?
A strong brand identity is not just a nice-to-have; it’s the lifeblood of any business, big or small. But what…
Leaving No One Behind – Inclusivity Triumphs
See It to Believe It Barbie, an iconic fashion doll brand, has faced significant scrutiny over the course of its…
What is Personal Branding?
Personal branding is the process of creating a recognisable professional identity for yourself. It’s about shaping the way people perceive…
Becoming an Influencer – Should You?
The digital age has given birth to a new type of celebrity: the influencer. No longer confined to movie stars…
Brand Partnerships: How Collaborations Can Strengthen Your Brand
Singapore, often touted as the gateway to Southeast Asia, has consistently demonstrated its value as a hub for business, innovation,…
How Effective is Influencer Marketing?
In recent years, influencer marketing has taken the world by storm, and Singapore, with its highly digital-savvy population, has been…
Personal Branding: Beyond the Selfie Culture
Debunking the Myth: The Real Essence of Personal Branding In today’s digital age, when we think of personal branding, the…
Championing Sustainability Through Influencers
Discover the Powerful Role of Influencers in Championing Sustainability! Explore how iconic figures like Greta Thunberg and David Attenborough are shaping the future of branding.