Branding With AI: A Hit Or Miss With Gen Z
With AI on the rise, we explore the psychology underpinning Gen Z’s unique consumer values and understand their reactions to…
Category Insights
Your brand will cease to exist in 6 years’ time
To ensure brand survival in our rapidly changing world, addressing climate change head-on is imperative for securing a sustainable future.
Decoding the Secret Sauce behind McDonald’s Branding Success
Two simple words:, ‘Golden Arches’. They effortlessly summon the unmistakable image of McDonald’s. Beyond shapes and colours, they encapsulate the…
Pro-tips for Branding that Sticks
Branding is an intricate dance between clever design and strategic messaging, one that ensures your business not only enters the…
The Truth About Going Green with AI
Artificial Intelligence (AI) sent the world in a frenzy in 2023. While holding promise for environmental protection, the technology is…
Crossing Borders, Building Brands: Navigating Global Expansion in the Digital Age
In today’s globalised world, expanding your brand into new international markets is an ambitious yet complex undertaking. With the digital…
The Race Against Climate Change for Brands
Here’s the kicker – your brand will not exist in 6 years. Don’t get shocked. Fast forward to 2030, the…
From Concept to Icon: How Branding Affects Product Launches
Creating a new product isn’t just about having a groundbreaking idea or an innovative design; it’s also about how you…
What Makes Electric Vehicles (EV) Unique?
The electric vehicle (EV) market is witnessing an unprecedented surge across the globe. As concerns about environmental sustainability grow and…
Sustainability and Corporate Responsibility in EV Branding
The rise of electric vehicles (EVs) is more than just a shift in automotive technology; it encapsulates a movement towards…