Places that make us: how we brand cities
Discover how city branding is evolving beyond tourism slogans into strategic frameworks…
Insights
Over-emotional: how brands shape our feelings
Products aren’t just purchases — they’re experiences. Dove, The Body Shop, Ya…
Green is the new red: s-s-sustainability this Lunar New Year
Tradition, reimagined. With Pepsi’s reusable cups, DBS’s digital red packets, and Yeo’s…
Turning purpose into profit
Has social impact become a powerful driver of business growth? Brands like…
Belonging: how brands build thriving communities
What turns a customer into an advocate? In the dynamic landscape of…
Past perfect, future ready
Reduce, reuse … upcycle? Discover how brands like IKEA, Hellmann’s, Nespresso, and…
Branding the rainbow: why iconic brand colours work
See how renowned brands Tiffany & Co., Cadbury, Coca-Cola, and DHL use…
Our Garden City: Homegrown brands driving Singapore’s green revolution
What better month than August to spotlight homegrown brands driving sustainability? From…
Brands that innovate, dominate
If there’s one major determining factor in long-term success, it’s the ability…
Going for green: How the Paris 2024 Olympics will be the most sustainable yet
Can an international event on the scale of the Olympic Games be…