Creating value through purposeful brands
Today’s consumers prefer shopping from brands that align with their values. Learn…
Insights
Icons of Change – brand identities that champion Earth
What better way for a brand to communicate their support for the…
Country rebrands – how cultures shape brand identities
Culture shapes powerful brands—and nations. Learn how these nations leveraged heritage in…
How the best brand mascots boost consumer connections
If there’s one thing that endears consumers to a brand and builds…
Creative ways marketers are reaching out to PwD consumers
Can marketers reach out to Persons with Disabilities (PwDs) without coming across…
Unwrapping success: how packaging can make or break your brand
Captivating a buyer at first sight? It’s more likely than you think.…
The ONE thing all brands should try in 2024
What do Taylor Swift, Speco, and Singapore Airlines have in common? Take a…
Taylor Swift’s code to building brand love
With two weeks until the Eras Tour, the whole of Singapore is…
Lessons from Coldplay
2024: the year of concerts. But exciting as it may sound, having…
Why TikTok is stealing Google’s crowd
Let’s face it – attention spans are at an all-time low. The…