It’s the age-old chicken and egg argument — who should bear the responsibility for addressing climate change? The consumer or the corporation? ESG is not an overnight band-aid solution to the climate crisis, and now is not the time to…
Twitter’s transformation was a nightmare. Barbie’s resurgence painted the world pink. Why so much hate, and why the outpouring of love? What are some key takeaways that brands should note down?
Selfish sustainability. What is that, and why should anyone care? With the best intentions for our planet at heart, the path forward may require a sprinkle of selfish appeal. Description for this block. Use this space for describing your block.…
Christmas: in other words, the peak season for marketing. As we gear up for this year’s upcoming festivities, here’s a round-up of some of our favourite Christmas campaigns that totally nailed it. What can we learn from them? Description for…
The future is digital, and AI is no doubt part of the picture. How can brands use this technology in an eco-friendly way? We explore how AI, with its transformative power, can play a role in the sustainability movement. Block Description…
With AI on the rise, we explore the psychology underpinning Gen Z’s unique consumer values and understand their reactions to artificial intelligence. How can brands connect with Gen Z through AI-driven branding strategies? Description for this block. Use this space…
To ensure brand survival in our rapidly changing world, addressing climate change head-on is imperative for securing a sustainable future.