If there’s one thing that endears consumers to a brand and builds upon that emotional connection – it’s a mascot. Read on to find out how these familiar faces establish deeper ties with you. Description for this block. Use this…
Can marketers reach out to Persons with Disabilities (PwDs) without coming across as patronising? Here’s how brands can embrace inclusivity the right way. Description for this block. Use this space for describing your block. Any text will do. Description for…
Captivating a buyer at first sight? It’s more likely than you think. Read more about how brands use packaging to communicate their identities with just one look. Description for this block. Use this space for describing your block. Any text…
What do Taylor Swift, Speco, and Singapore Airlines have in common? Take a deep dive into the building blocks that make the most compelling brand stories the world can’t help but believe in. Description for this block. Use this space for…
With two weeks until the Eras Tour, the whole of Singapore is thrumming with excitement to welcome Taylor Swift. Ever wondered how she maintains enduring popularity over the years? We did, and here’s what we think. Description for this block.…
2024: the year of concerts. But exciting as it may sound, having a fun concert experience doesn’t have to come at the expense of our planet. Coldplay and Billie Eilish say so. Description for this block. Use this space for…
Let’s face it – attention spans are at an all-time low. The quicker, the better. Watch out, Google. Find out why TikTok is everyone’s new favourite search engine. Description for this block. Use this space for describing your block. Any…
It’s the age-old chicken and egg argument — who should bear the responsibility for addressing climate change? The consumer or the corporation? ESG is not an overnight band-aid solution to the climate crisis, and now is not the time to…
Twitter’s transformation was a nightmare. Barbie’s resurgence painted the world pink. Why so much hate, and why the outpouring of love? What are some key takeaways that brands should note down?
Selfish sustainability. What is that, and why should anyone care? With the best intentions for our planet at heart, the path forward may require a sprinkle of selfish appeal. Description for this block. Use this space for describing your block.…