ABAD

ABAD

Merry Marketing: Holiday Campaigns That Sleigh-ed

Christmas: in other words, the peak season for marketing. As we gear up for this year’s upcoming festivities, here’s a round-up of some of our favourite Christmas campaigns that totally nailed it. What can we learn from them? Description for…

Going Green With AI: A Myth?

The future is digital, and AI is no doubt part of the picture. How can brands use this technology in an eco-friendly way? We explore how AI, with its transformative power, can play a role in the sustainability movement. Block Description…

Branding With AI: A Hit Or Miss With Gen Z

With AI on the rise, we explore the psychology underpinning Gen Z’s unique consumer values and understand their reactions to artificial intelligence. How can brands connect with Gen Z through AI-driven branding strategies?  Description for this block. Use this space…