Diya

Diya

The ONE thing all brands should try in 2024

What do Taylor Swift, Speco, and Singapore Airlines have in common? Take a deep dive into the building blocks that make the most compelling brand stories the world can’t help but believe in.  Description for this block. Use this space for…

Taylor Swift’s code to building brand love

With two weeks until the Eras Tour, the whole of Singapore is thrumming with excitement to welcome Taylor Swift. Ever wondered how she maintains enduring popularity over the years? We did, and here’s what we think. Description for this block.…

Lessons from Coldplay

2024: the year of concerts. But exciting as it may sound, having a fun concert experience doesn’t have to come at the expense of our planet. Coldplay and Billie Eilish say so.  Description for this block. Use this space for…

Why TikTok is stealing Google’s crowd

Let’s face it – attention spans are at an all-time low. The quicker, the better. Watch out, Google. Find out why TikTok is everyone’s new favourite search engine. Description for this block. Use this space for describing your block. Any…

Pointing fingers won’t save this planet

It’s the age-old chicken and egg argument — who should bear the responsibility for addressing climate change? The consumer or the corporation? ESG is not an overnight band-aid solution to the climate crisis, and now is not the time to…

Man, Living Green is Kinda Tough

Selfish sustainability. What is that, and why should anyone care? With the best intentions for our planet at heart, the path forward may require a sprinkle of selfish appeal. Description for this block. Use this space for describing your block.…